The Exhibition Piscina & Wellness Bcn 2025 Concludes Successfully!!!
Views: 0 Author: Site Editor Publish Time: 2025-11-24 Origin: Site
I. Exhibition Overview: Rooted in Europe's Hub, Building a Global Linkage Platform
From November 17 to 20, 2025, Guangdong Quanguan Intelligent Technology Co., Ltd. (hereinafter referred to as "Quanguan") was invited to participate in Piscina Barcelona, held at the Fira de Barcelona Exhibition Center. Armed with nearly 100 national intellectual property rights and patents, along with ISO9001, ISO14001, and EU CE certifications, Quanguan's products have been exported to numerous countries and regions worldwide, including Germany, Brazil, and Malaysia, with its quality and services widely recognized in the global market.
Organized by Fira de Barcelona, this biennial flagship event in Europe's pool and spa industry spans 14,146 square meters. It brought together 368 exhibitors and 13,182 professional visitors from across the globe, covering diverse procurement groups such as fitness clubs, rehabilitation centers, high-end hotels, and vacation homestays. Serving as a core hub connecting to Europe's health technology market, the exhibition provided an ideal platform for global cooperation. With the theme "Intelligent Ice Baths, Empowering Healthy Lifestyles", Quanguan showcased its full range of intelligent ice bath machines. Leveraging its profound expertise in refrigeration technology and cross-border trade experience—including the launch of its layout at the Shaoyang Cross-border E-commerce Industrial Park in 2025 to accelerate global expansion—the company successfully achieved three core goals: brand promotion, customer development, and market research through immersive displays and professional negotiations.
II. Exhibition Achievements: Multidimensional Breakthroughs and Tangible Results
(1) High Recognition for Product Displays and Continuous Enhancement of Brand Influence
At the exhibition, Quanguan focused on presenting three core product lines: intelligent temperature-controlled ice bath machines, commercial integrated ice bath systems, and portable ice bath equipment. Inheriting the company's technological advantages in refrigeration, these products adopt high-quality compressors from renowned brands like Hitachi and Panasonic. They can rapidly lower the water temperature to a level suitable for ice bathing and maintain precise temperature stability (with a temperature accuracy of ±0.5℃). Equipped with intelligent features such as remote control via mobile APP and automatic fault diagnosis, the products perfectly meet the needs of various scenarios including sports rehabilitation and leisure health preservation. Among them, the cold water machine (Ice Bath Model B) stood out as a highlight due to its innovative design and practical performance.
During the exhibition, Quanguan received over 350 professional visitors and distributed more than 600 product brochures and brand promotional materials. Notably, inquiries from customers in key EU countries such as Spain, Germany, and France accounted for 75% of the total. Many customers highly praised the products' safety, intelligence, and comfort after on-site experience, which effectively boosted Quanguan's brand awareness in the European market.
(2) Fruitful Business Cooperation and Steady Expansion of Market Channels
Through in-depth negotiations over four days, Quanguan initially secured cooperation intentions with 53 enterprises, among which 5 signed framework cooperation agreements. These partners cover three core customer groups: chain fitness institutions, high-end hotel groups, and regional distributors. Importantly, the company fully leveraged Spain's geographical advantage as a hub for Europe's spa market to facilitate its market expansion.
A heartwarming cooperation story during the exhibition vividly demonstrated Quanguan's product strength and brand credibility. Josep Balliu, the manager of a well-known boutique hotel in Barcelona, accidentally visited Quanguan's booth on the third day of the exhibition (November 19) with the intention of finding suitable equipment for his hotel's newly launched spa business. After gaining a detailed understanding of the refrigeration technology and safety protection systems of Quanguan's intelligent ice bath machines, he put forward an on-site test requirement: he hoped the equipment could lower the temperature of 300 liters of water from 25℃ to 10℃ within one hour.
Quanguan's technical team immediately started the demonstration. Eventually, the equipment achieved the target in just 52 minutes, with the water temperature fluctuation controlled within ±0.3℃, far exceeding Josep's expectations. What further convinced him were the product's safety features such as dry-burning protection and leakage detection, as well as its EU CE certification and low-carbon energy consumption design—all of which fully met the dual requirements for safety and environmental protection in Spain's hotel industry.
After half a day of in-depth communication, Josep not only learned about Quanguan's nearly 20 years of industry experience and global service cases but also conducted a video call to the company's production workshop and R&D center at headquarters on-site. Impressed by the standardized production processes and professional R&D team, he commented on the spot, "Your company's technical strength and quality control completely reassure me." On the second-to-last day of the exhibition, Josep signed a cooperation agreement with Quanguan and made an unexpected request—to purchase all three exhibition prototypes for the urgent expansion of his hotel's spa area. On the final day of the exhibition, he personally arranged for vehicles to transport the prototypes to the hotel and presented local specialty olive oil as a token of gratitude, marking one of the most touching moments of cooperation during the event. This cooperation, characterized by "on-site testing, immediate trust, and full-payment procurement", not only reflects international customers' high recognition of Quanguan's products but also highlights the company's strong competitiveness in the global market.
(3) In-depth Industry Exchanges and Accurate Market Insights
The Quanguan team actively participated in the thematic forum themed "Health Technology and Sustainable Development". They gained in-depth knowledge of the EU's latest policy trends, including a new regulation requiring a 30% reduction in energy consumption for newly built swimming pools after 2025 and a 20% tax reduction policy by the Spanish government for energy-saving equipment such as solar heating systems. These insights point the way for product upgrading.
Through exchanges with industry peers and based on the company's technical accumulation in refrigeration equipment, Quanguan accurately identified three major trends in the European market: energy conservation, intelligence, and health integration. Notably, the demand for the combined solution of "therapeutic pools + ice baths" has increased by 45% annually. This information will provide important support for Quanguan to optimize its product structure and develop ice bath machines with solar auxiliary heating, helping the company maintain its leading position in industry innovation.
III. Existing Issues: Acknowledging Shortcomings and Clarifying Improvement Directions
-Despite the remarkable achievements, there are three areas that need improvement:
Insufficient targeted promotion in the early stage. The lack of intensive cooperation with local European industry media resulted in some potential customers failing to learn about Quanguan's participation in advance.
-Suboptimal on-site staffing. During peak hours, the shortage of professional translators hindered in-depth communication with some customers, making it difficult to fully convey the company's nearly 20 years of industry experience and technical advantages.
-Single-scenario product demonstrations. The exhibitions failed to fully showcase customized solutions for segmented scenarios such as rehabilitation medical care and high-end homestays. Additionally, the promotion of the products' professional technologies and energy-saving advantages was not prominent enough, which affected some potential customers' intention to cooperate.
IV. Future Plans: Seizing the Momentum to Deepen Layout in the European Market
(1) Strengthening Marketing to Expand Brand Penetration
Tailored to the characteristics of the European market, Quanguan plans to establish long-term cooperation with local health technology media and industry associations. It will enhance brand exposure through special reports, live streaming, and other forms to expand its brand penetration.
(2) Optimizing Product Iteration to Meet Local Needs
In response to the EU's new energy-saving regulations and market trends, Quanguan will increase investment in R&D and leverage the strength of its R&D team to focus on developing low-energy-consumption ice bath machines. It will also launch miniaturized products tailored for rehabilitation centers and homestays. Meanwhile, the company will pursue EU carbon neutrality certification for its products to further consolidate the market access advantages brought by the CE certification. These efforts will ensure that the products are more in line with European environmental policies and consumer demands, and uphold the company's core value of "innovation-driven development".
(3) Improving the Service System to Enhance Customer Experience
Building on its existing global service network, Quanguan plans to set up a local customer service center in Europe, providing 24/7 multilingual technical support and after-sales services that replicate the domestic service standards of "sincerity and trustworthiness, pursuit of excellence". The company will optimize its customer follow-up process by implementing hierarchical management for customers with cooperation intentions secured at this exhibition and assigning dedicated personnel to handle the follow-ups, ensuring the fulfillment of the first batch of orders within three months.
To address the needs of urgent procurement customers like Josep, Quanguan will establish an "overseas expedited order channel" to improve the efficiency of customized services and logistics responses. Furthermore, the company plans to participate in multiple industry exhibitions in Europe in 2026 to deepen relationships with existing partners, expand high-quality channel resources, and realize its corporate vision of "becoming a global expert in intelligent industrial manufacturing services".
Conclusion
The Piscina Barcelona exhibition stands as a significant milestone for Quanguan's expansion into the European market. It not only helped the company gain valuable customer resources and orders but also verified the international competitiveness of Chinese intelligent manufacturing through the trust and recognition from customers like Josep.
As a Chinese enterprise with nearly 20 years of experience in the intelligent refrigeration sector, Quanguan will take this exhibition as an opportunity to continuously focus on product innovation and service upgrading. With its technical advantages, quality assurance, and global layout capabilities, the company will steadily advance its plan to deepen its presence in the European market. It is committed to contributing to the development of the global health preservation and sports rehabilitation industry and introducing Chinese intelligent ice bath equipment to a broader international stage.
